Organize for Perception
FIRST VISION
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Pre-Attentive Processing
SCANNING:
• Detection of Presence
• Organized as Perceived Visual Features
- Figure / Ground
- Parts / Whole
- Organization / Hierarchy
• Senses Potential Purpose
Form:
• Primitive Features that
Pop-Out Grab Attention
• Texture Segregation Edges; Figure / Ground
• Grouping Parts
to Whole; Organization
LATER VISION
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Attentive Processing
FOCAL POINT:
• Comparison with Memory Models
Design Criteria for Effective Information Graphics as Determined by
Class Critique of Information Processing System Score
• Easy to Understand
• Has a Concept / Theme
• Well Crafted – Type & Form
• Fun
• Relatable to Audience
• Exhibits Visual Depth
• Has a Clear Starting Point
• Thorough
• Informative
• Catches the Eye
• Serial – Step by Step
Design Criteria for Effective Information Graphics as Determined by
Class Critique of Information Processing System Score
• Easy to Understand
• Has a Concept / Theme
• Well Crafted – Type & Form
• Fun
• Relatable to Audience
• Exhibits Visual Depth
• Has a Clear Starting Point
• Thorough
• Informative
• Catches the Eye
• Serial – Step by Step
