Hey Larry,
Brooke Williams
Great West Institute
Great West Institute
@Stake Campaign Presentation Feedback
There are a number of common elements included in each of the proposals; I particularly enjoyed comparing the descriptions and designs. There are elements from each presentation that are very helpful for us as we put together our work plan, budget and next steps I was also particularly interested in the text/rhetoric used to explain design and campaign elements.
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• In terms of logos, there are a few that I was drawn to, with one clear winner (shown at right) I also liked the exaggerated perspective stake/exclamation point logo. Perhaps worth exploring some hybrid of the two.
• This same proposal included a few elements that are helpful for us, including the 3 Phase Implementation plan. The plan is helpful in populating the task list, but could benefit from some ground trothing consultation with some professional outreach/marketing experts. Budget should be included and a timeline would be extremely helpful.
• I also really liked the overview page, which showed all the elements on one frame. I found this to be a useful checklist as I sought to narrow what we have the resources to work on. This is also helpful for phasing/timeline purposes.
• The phrase used on the website page of this proposal: “Everyone has a share in the environment. HOW WILL YOU INVEST YOURS?” I don’t feel like this tagline quite resonates. It is also potentially limiting audience by using the term “environment”.
• I am a bit ambivalent about the swag page, unless we can provide a way to customize their t-shirt/sticker with their stake. Otherwise, not sure there will be adequate interest up front. Could be wrong.
• I like the app idea; feel that it would complement the website for mobile users; also think the sense of place that this campaign can contribute to is one of its biggest assets, so we should make that a center piece. We still have some work to do to explain why people should sign up.I also liked the team pass the stake’s idea of developing a filter for posting that placed the stake in a photo if you were using an app.
• The pass the stake team was fairly effective in the text they used to describe the task at hand and how this product can be used (Bring Awareness by…, Educate…., Excite..., Encourage Participation, Collective Synergy brought about through….) Particularly resonates on the page with website description. I feel this team thought through the causal links of this tool and the potential impacts.
• The @stake proposal that had the logo with trees had some compelling design ideas for website, including infinite scrolling website design. It also listed the other key elements that should be incorporated into the home page including a popup subscribe box, a brief video explanation and easy access to make a #stakement. The idea of calling individual posts “stakements” was offered by more than one group. I wasn’t comfortable at first, but I think it is worth a discussion as a component of the @stake brand.
• The team with the hand and stake has some strong descriptive language, however the logo for this group is a bit extreme and aggressive. While I personally identify with the concept, the message it communicates is a bit off and exclusive. The overview of this group included creating “an online personality that keeps viewers interested and coming back for more. This is a nice way of talking about it.
• Another proposal demonstrated a nice website design (see below) worth comparing side by side to the infinite scroll. I was really drawn to the right hand image, which models what an individual “stakement” video/caption might look like.
• One of the proposals included a recommendation of Meetups. As a means for providing greater value for our members and augment virtual interactions, I think this is a compelling concept for us to pursue.
• I am a bit ambivalent about the swag page, unless we can provide a way to customize their t-shirt/sticker with their stake. Otherwise, not sure there will be adequate interest up front. Could be wrong.
• The concept of acquiring and wrapping a van with advertising is a bit beyond the scope of our current means and likely not the most effective use of funds, however, I think offering it as a concept is helpful to get more of us thinking outside the box.
• Numerous groups recommended a target audience of 18-30 yr olds. This focus on millennials makes a lot of sense for an organization like ours that seeks to empower change leaders.
• In a few of the proposals, there was too much emphasis put on the environmentally sustainable materials (important, but not a priority talking point).
